I too, thought it was a good laugh, after reading the article.
So we insist please. Read it!
http://food.insing.com/feature/top-5-japanese-bakeries/id-d5ba1600
Basically, the article recommends the top 5 Japanese bakeries in Singapore. Although dated back at least 1.5 years ago, some restaurants probably should have never made it to the list in the first place!
We don't know if you can spot the irony here, but it was pretty obvious to us. How did Bread society and Icing Room come on the list?
Part of the Bread Talk group, both Bread Society and the Icing Room are pretty failed attempts to branch off into artisanal cakes and pastries.
There is nothing Japanese about the two - the former obviously prides itself for its European (and not Jap) style pastries while the latter is remembered for their DIY cakes which allow customers to flaunt their artistic skills, adding on a personalized touch.
Also, if you go to Bread Society's webpage, it says "Leveraging on his wealth of experience in baking rustic artisanal Europeans breads, together with the Bread Society team, Chef Takaaki Nishikawa ..... "
Key word here - European & Chef Takaaki Nishikawa.
So now, nationality of chefs = cuisine type?
We couldn't avoid viewing this article as well, pretty much another underground marketing move by the Breadtalk Group possibly?
Don't get us wrong here. We are not trying to invalidate the article altogether. Tampopo Deli has one of the best Japanese chiffon cakes (in min's opinion) on top of their infamous cream puffs. Also, Pâtisserie Glacé have came a long way from an obscure corner at Chinatown Plaza to the present counter at Icon Village. They offer a diversified range of desserts from Madeleine to pies and cakes, not forgetting their signature cheese tarts!
Don't blame us for openly flaming the Breadtalk group and the article on inSing.com. But both Huimin and I have suffered too much over-baked "biscuits-like" macaroons, mousse-invaded sponge cakes, and inflated prices of sub-standard quality bread for us speak nice words in lieu of the Breadtalk group. (Liz loves toast box though)
Don't get us wrong here. We are not trying to invalidate the article altogether. Tampopo Deli has one of the best Japanese chiffon cakes (in min's opinion) on top of their infamous cream puffs. Also, Pâtisserie Glacé have came a long way from an obscure corner at Chinatown Plaza to the present counter at Icon Village. They offer a diversified range of desserts from Madeleine to pies and cakes, not forgetting their signature cheese tarts!
Don't blame us for openly flaming the Breadtalk group and the article on inSing.com. But both Huimin and I have suffered too much over-baked "biscuits-like" macaroons, mousse-invaded sponge cakes, and inflated prices of sub-standard quality bread for us speak nice words in lieu of the Breadtalk group. (Liz loves toast box though)
After all, they don't fool us, we talk cakes! :D
No comments:
Post a Comment